How To Create Effective Promo Videos

Online Course Creation (No. 2) - Creating Promo Videos That Convert

For online course creators that want the right student to enroll in your online courses. | taught by Cha~zay Sandhriel, Ph.D., C.H.

Course description

WHAT IS AN EFFECTIVE PROMO VIDEO?

Promo videos don't have to cost a fortune and they certainly don't require professional film makers or paid models.

An effective promo video does one thing and one thing only:

It gets the right student to enroll in your course.

More often than not your promo video will never even be watched to the end. So it's important to sift the right from the wrong student to join your course.

You may not care about what type of student clicks the enroll button, as long as you're making the sale.

I beg to differ!

The wrong student will not only be disappointed that he or she enrolled in a course that didn't meet their expectations, they will ask for a refund, leave a bad review and they will never sign up for another one of your courses, let alone tell their friends about it.

Oh, and no, they will not complete your course either!

If you want to become a best-selling online instructor then your courses need the following items:

  • High sales conversion rate (from visitor to enrolled student)
  • Active students who interact with the instructor
  • Happy students who leave 5-star reviews
  • Satisfied students who want to refer others to you
  • Ambitious students who can't wait to complete your course
  • Eager students who are ready to sign up for your next course
  • Generous students who tell others about your course

If your courses are not attracting the right students and you find that your students don't complete your courses or are asking for a refund or even leave bad reviews, then creating effective promo videos is for you!

An effective promo video sifts the wrong student right from the get-go and assures that the right student enrolls in your course.


WHAT YOU WILL LEARN

  • You will know which resources are available to help you make your promo video sizzle
  • You will learn the right time to create your promo video (and when not to)
  • You will learn the ideal length of your promo video
  • You will learn how to sift your non-target market from your ideal student before they ever hit the enroll button
  • You will know which components are must-haves for every promo video
  • You will learn how to create promo videos that have double impact


WHO IS EFFECTIVE PROMO VIDEOS FOR?

Creating Effective Promo Videos is for new and beginning online instructors who want to make sure they attract the right student into their courses, by creating effective promo videos.

This course will also serve seasoned online instructors who want to improve their current promo video quality by making sure that they attract the right student into their online courses. Student course completion rates is a common dilemma for even the most seasoned online instructors.

This course can help!


WHAT YOU MUST KNOW BEFORE YOU ENROLL

  • In order to create promo videos you will need a video editing software, such as Camtasia (shown in course) or Screenflow (not shown in course).
  • I will also share how to use Audacity, a free open source audio editing software that you can download.
  • You will also need a good microphone, such as the ATR-2100 or another good microphone.

We will cover the technology and other components needed to creating effective promo videos.

Cha~zay Sandhriel, Ph.D., C.H.
Cha~zay Sandhriel, Ph.D., C.H.
Best-Selling Instructor, Author, Podcast Host, Entrepreneur

I love meditating!

I started to meditate in my teenage years and have used meditation and guided visualization to overcome countless seeming obstacles in life. 

Later I became a certified hypnotist so I could offer the same healing techniques to my students that I was able to receive from my instructors in the past.

Today I my practice has expanded to include the following in most of my courses or stand-alone products:

  • Meditations
  • Guided Visualizations
  • Healing Sessions
  • Mental Programs

Whether you have a fear to overcome, a pain to surmount, or a new goal to achieve, my sessions are geared to helping you live your most amazing life yet.

I look forward to seeing you in class!

Course Curriculum

SESCTION 1: ABOUT THIS COURSE
19:19
Your Course Console FREE
What Makes a Promo Video Truly Effective? FREE
About This Course - What To Expect FREE
When To Create Your Promo Video
Introduce Yourself - My Online Teaching Background
SECTION 2: PROMO VIDEO PREP WORK
30:23
Promo Video Prep Work, an Overview
Tips To Writing an Effective Promo Video Script
Promo Video Samples
Your Promo Video Script - Why They're So Important and How To Write Them
Test, Test, Test Some More
Free Audio Editing Software
How To Get Rockin' Audio Files With This Free Service
Resources For Finding Great Video Clips
Additional Resources
Additional Tips and Tricks
How's It Going?
SECTION 3: FILMING AND EDITING YOUR PROMO VIDEO
21:53
Compiling Your Video Components, an Overview
How To Compile Your Videos Components In Camtasia
My Final Promo Video Setup and Timeline
My Actual Promo Video - Final Version
Compiling Your Video Components, Summary
COURSE SUMMARY, BONUS AND NEXT STEPS
06:49
Course Summary and Next Steps
Q & A
Bonus Lecture

Reviews (3)

Very useful

by Irina Stoian
I was imagining that I should start my first online course by creating the promo video- I understood why I should not do that and I am grateful for this. I am not scared anymore by technical things related to make the video- Camtasia is not looking anymore like a monster that needs some university courses to be used. I have found here valuable resources to use and maybe the most important thing I have gained is the believe that is not so complicated and the trust that I can do it. Thank you

by Sonia Rodriguez
Very down-to-earth course, I really enjoyed it.

Great Information

by Cheryl Loudon
I like the level of ease and the concise nature of this course. It makes me feel ready and prepared to do my video. It has valuable resources and information.

Very useful

by Irina Stoian
I was imagining that I should start my first online course by creating the promo video- I understood why I should not do that and I am grateful for this. I am not scared anymore by technical things related to make the video- Camtasia is not looking anymore like a monster that needs some university courses to be used. I have found here valuable resources to use and maybe the most important thing I have gained is the believe that is not so complicated and the trust that I can do it. Thank you

by Sonia Rodriguez
Very down-to-earth course, I really enjoyed it.

Great Information

by Cheryl Loudon
I like the level of ease and the concise nature of this course. It makes me feel ready and prepared to do my video. It has valuable resources and information.