WHAT IS AN EFFECTIVE PROMO VIDEO?
Promo videos don't have to cost a fortune and they certainly don't require professional film makers or paid models.
An effective promo video does one thing and one thing only:
It gets the right student to enroll in your course.
More often than not your promo video will never even be watched to the end. So it's important to sift the right from the wrong student to join your course.
You may not care about what type of student clicks the enroll button, as long as you're making the sale.
I beg to differ!
The wrong student will not only be disappointed that he or she enrolled in a course that didn't meet their expectations, they will ask for a refund, leave a bad review and they will never sign up for another one of your courses, let alone tell their friends about it.
Oh, and no, they will not complete your course either!
If you want to become a best-selling online instructor then your courses need the following items:
- High sales conversion rate (from visitor to enrolled student)
- Active students who interact with the instructor
- Happy students who leave 5-star reviews
- Satisfied students who want to refer others to you
- Ambitious students who can't wait to complete your course
- Eager students who are ready to sign up for your next course
Generous students who tell othersabout your course
If your courses are not attracting the right students and you find that your students don't complete your courses or are asking for a refund or even leave bad reviews, then creating effective promo videos is for you!
An effective promo video sifts the wrong student right from the get-go and assures that the right student enrolls in your course.
WHAT YOU WILL LEARN
- You will know which resources are available to help you make your promo video sizzle
- You will learn the right time to create your promo video (and when not to)
- You will learn the ideal length of your promo video
- You will learn how to sift your non-target market from your ideal student before they ever hit the enroll button
- You will know which components are must-haves for every promo video
- You will learn how to create promo videos that have double impact
WHO IS EFFECTIVE PROMO VIDEOS FOR?
Creating Effective Promo Videos is for new and beginning online instructors who want to make sure they attract the right student into their courses, by creating effective promo videos.
This course will also serve seasoned online instructors who want to improve their current promo video quality by making sure that they attract the right student into their online courses. Student course completion rates is a common dilemma for even the most seasoned online instructors.
This course can help!
WHAT YOU MUST KNOW BEFORE YOU ENROLL
- In order to create promo videos you will need a video editing software, such as Camtasia (shown in course) or Screenflow (not shown in course).
- I will also share how to use Audacity, a free open source audio editing software that you can download.
- You will also need a good microphone, such as the ATR-2100 or another good microphone.
We will cover the technology and other components needed to creating effective promo videos.
I found this free online course very helpful, giving me a useful overview of the Dos and the Donts of good promo videos that actually convert! Lots of practi...Read More
I found this free online course very helpful, giving me a useful overview of the Dos and the Donts of good promo videos that actually convert! Lots of practical advices, resources and tips and, as always with Dr Cha Zay, warm and inspired pedagogy.Read Less
Thank you for all the great tips and tricks! This is very helpful
Thank you for all the great tips and tricks! This is very helpfulRead Less
I was imagining that I should start my first online course by creating the promo video- I understood why I should not do that and I am grateful for this. I...Read More
I was imagining that I should start my first online course by creating the promo video- I understood why I should not do that and I am grateful for this. I am not scared anymore by technical things related to make the video- Camtasia is not looking anymore like a monster that needs some university courses to be used. I have found here valuable resources to use and maybe the most important thing I have gained is the believe that is not so complicated and the trust that I can do it. Thank youRead Less
Very down-to-earth course, I really enjoyed it.
Very down-to-earth course, I really enjoyed it.Read Less
I like the level of ease and the concise nature of this course. It makes me feel ready and prepared to do my video. It has valuable resources and information.
I like the level of ease and the concise nature of this course. It makes me feel ready and prepared to do my video. It has valuable resources and information.Read Less
This was a very helpful course.
This was a very helpful course.Read Less
Hello I'm Helen from Sydney Australia and I am very happy to have completed this short course on Promo Video creation. As a teacher/lecturer I liked the way ...Read More
Hello I'm Helen from Sydney Australia and I am very happy to have completed this short course on Promo Video creation. As a teacher/lecturer I liked the way you are very authentic in what you shared with me as your student. Thank you for a very comprehensive course, teaching the importance of the Promo Video being the last thing to do after creating the course fully, including links to access important and necessary technology at low cost. Appreciate the podcasts at the end of the course and your genuine interest to help your student succeed. Looking forward to completing the 6 day course creation now. Helen GlenRead Less
Wonderful continuation of the first module of online course creation. Information is concise and informative with many resources give to accomplish the task...Read More
Wonderful continuation of the first module of online course creation. Information is concise and informative with many resources give to accomplish the task of making a promotion video the right way. It dispels the cutting corners which may lead to problems in the future. Excellent module.Read Less
Your Course Console
What Makes a Promo Video Truly Effective?
About This Course - What To Expect
When To Create Your Promo Video
Introduce Yourself - My Online Teaching Background
Promo Video Prep Work, an Overview
Tips To Writing an Effective Promo Video Script
Promo Video Samples
Your Promo Video Script - Why They're So Important and How To Write Them
Test, Test, Test Some More
Free Audio Editing Software
How To Get Rockin' Audio Files With This Free Service
Resources For Finding Great Video Clips
Additional Tips and Tricks
How's It Going?
Compiling Your Video Components, an Overview
How To Compile Your Videos Components In Camtasia
My Final Promo Video Setup and Timeline
My Actual Promo Video - Final Version
Compiling Your Video Components, Summary
Course Summary and Next Steps
Q & A
Podcasts To Enrich Your Journey